A spot featuring the Kool-Aid Man was included in Advertising Age's round-up of best commercials in 1975. Mr. Peanut has been around since a contest (held in 1916) to create a brand icon for Planter's, and he was first advertised in the Saturday Evening Post in 1918. The 450 Companies That Still Have Indian Mascots - Time According to a 2013 Wall Street Journal article, Horatio's home is Crunch Island, a fictitious place complete with a mountain called Mount Crunchmore. There's no other story; he just loves promoting the cereal. was sophisticated like Chester and wore a blue suit. We're softies. In 1987, designers ditched the banana for a sketch of a woman. Hearst Magazine Media, Inc. All Rights Reserved. Debuting in the 1960s, the. Always one to help busy moms with their dinner dilemmas, the Helping Hand was introduced as part of an advertising campaign called, "When You Need a Helping Hand." Behind 15 of food branding's most iconic mascots - 99designs Evil escapes into space using a Big Boy-shaped rocket. The Aunt Jemima brand, which had roots in racist stereotyping and imagery, has come under criticism in recent years. Over the years more flavors and Nesquik branded products would be released, but by far the most memorable introduction to the Nesquik line was its bunny mascot. Some say the logo exoticizes and even sexualizes Latin America and the tropics. Each mascot (one for every main M&M color) has its own distinct features and personality something demonstrated by a Q&A with each M&M character on the company website. Fun Fact: In 2000, the Kool-Aid Man was honored with a footprint ceremony at Mann's Chinese Theater in Hollywood he wears a size 15XL. That unsettling-yet-unforgettable maniacal grin has been producing nightmares across the U.S. since 2004, when the current, plastic-costumed incarnation was introduced to the world (via Slate). Nor can we decide whether the sad sack background helps or hurts the talking mouse in our rankings so we'll split the difference. Maybe it's that Starkist consistently outperformed Bumble Bee in tuna sales throughout the 2010s, orthat Charlie has an actual catchphrase, as noted on the company website, that sets him apart (it's both).
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