The best software stack simplifies processes, improves decision making, and creates a competitive edge in a highly competitive market. This article reviews the top software for private equity transactions, including CRMs and other tools that allow companies to increase the value and quantity of their investment opportunities.
Relationship Intelligence For PE Deal Teams
The world of private equity is a complex web of relationships and constant networking, both in person and via platforms like LinkedIn. These networks of relationships can be difficult to manage, and harder to leverage, especially for smaller funds who lack the resources or expertise of their larger peers. It’s no surprise that private equity teams are increasingly using CRMs. However it is important to note that not all CRMs are created in the same way. Some CRMs weren’t designed to accommodate the sourcing, pipeline tracking and relationship management processes over here used by private equity firms. They lack the sophisticated reporting and features that are needed for specific use cases for PE and could cause confusion when used by teams that aren’t properly trained to use them.
Leading PE firms like Thoma Bravo, Vista and others have found that CRMs help them quickly prioritize deals and identify opportunities. A new type of CRMs that includes artificial intelligence (AI) and advanced automation helps them to spend less time with manual data entry and more time building relationships with their network.
One example is 4Degrees, an online CRM that comes with many of the features set required by a specific CRM for PE that includes automated data capture profiling, streamlined pipeline management and real-time analytics and reports. It is a classic CRM built on Salesforce. It comes with only a few features however, it still meets PE funds relationships, sourcing, and pipeline management requirements.
