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Digital marketing is the process of advertising products or services through different online channels. You can concentrate on social media or search engine optimization (SEO) and implement strategies to can help websites rank well in Google search results to draw more customers.
The job is usually team-based, and you might be working with designers, copywriters or animators on projects which is why collaboration skills are vital. You might also be required to research competitors of your client so that you can determine the best advertising strategies for their business. You’ll be expected to plan campaigns, talk with clients, research new methods of digital marketing and evaluate the effectiveness of your current tactics to make sure that they’re delivering worth for money.
You could be working on short-term contracts with business owners who require assistance in the development of their brand or marketing campaigns. There could also be more long-term projects to manage on behalf of a digital marketing company. These could include the development and monitoring of their social media presence, or managing their website analytics.
You’ll be a good fit for a career in digital marketing if are empathetic and able to put yourself in the shoes of your target audience in order to understand their needs, wants, and challenges. Digital marketing is constantly evolving, so you must be capable of adapting and learning. As you grow in experience, you might decide to take on an executive position or become a digital marketing professional.
